"Pleasure-Tower Half Mile High
Towering almost half a mile above the ground, dwarfing such gigantic structures as the Empire State Building and the Eiffel tower, a huge concrete tower 2300 feet high, surmounted with a beacon and built with a spiral ramp for autos to climb up its sides, stuns the imagination with its vastness. It is the design of the French engineer, M. Freyssinet, intended for the 1937 Paris Exhibition. He estimates the cost at less than half the Eiffel Tower, or in the neighborhood of $2,500,000. It will be called the “Phare du Monde,” or Lighthouse of the World- The project appears far removed from the visionary and a new all-time “high” in buildings seems in a fair way to being achieved."
Hmmm...so let's get this straight, you drive up to the top, turn round, then drive back down again? Wow...they certainly knew how to live!